THE PROFESSIONAL MEDIA PORTFOLIO OF COOPER DECK I'm a digital strategist straddling two worlds: the realm of innovative content creation and the dynamic arena of team leadership. My specialty lies in designing compelling narratives for social media and content marketing, fine-tuning each piece to resonate with the target audience. Yet, my skills extend beyond the pen; as a seasoned team leader, I orchestrate an ensemble of graphic designers, editors, and web developers, fostering a collaborative environment that turns creative visions into reality.
In each project, I blend creative expertise and managerial acuity to craft not just content, but engaging experiences that imprint on the audience's minds. Take a peek at some of my favorite projects, where we've connected audiences to brands in meaningful, memorable ways. Together, let's weave your brand story into a symphony of captivating narratives that inspire and engage.
COMMERCIAL PORTFOLIO
Selkirk Sport Brand Anthem Commercial National TV Ad – Evolve Your Game Campaign
I had the honor of directing and voicing the "Selkirk Sport Brand Anthem” commercial in 2024, which was a part of the larger ‘Evolve Your Game’ campaign. This visually compelling and inspirational piece captures the essence of Selkirk's commitment to innovation and excellence in the sport. Through dynamic action shots and powerful messaging, I showcased the journey of athletes and enthusiasts, encouraging them to elevate their game and embrace the transformative nature of the sport. This commercial achieved over 100 million impressions, making it Selkirk's most-viewed piece of creative content to date.
Selkirk Sport / Jack Sock National TV Ad
In the announcement of world-class athlete Jack Sock, known for his Olympic medals and Wimbledon victories, transitioning into pickleball, I took on the roles of editor, producer, director, and voice artist. This commercial, broadcasted on national networks like ESPN, ESPN2, CBS, CBSSN, FS1, and Tennis Channel, highlights my multifaceted skill set in media production. I was responsible for shaping the narrative, managing the production process, directing the visual storytelling, and voicing the announcement, crafting a compelling piece that captures the significance of Jack Sock's new venture in pickleball.
Event Recap Portfolio
Selkirk TV / PPA Atlanta Open Recap
Within my portfolio, I proudly present a captivating video that serves as a comprehensive recap of the 2022 PPA Atlanta Open. This video is a prime example of the importance of documenting major events within the industry in which a business operates. Specifically, it highlights the significance of this tournament for Selkirk Sport, providing a visual narrative that showcases the competitive spirit, skill, and dedication of the participating players. Through expertly crafted footage and editing, the video captures the intensity of the matches, the support of the pickleball community, and Selkirk Sport's active involvement and presence throughout the event. It stands as a testament to my ability to create engaging and impactful content that showcases a business's commitment to its industry and enhances its brand presence.
DOCUMENTARY PORTFOLIO
The Untold Story of the Toronto Raptors: From 1995 Expansion Team to 2019 NBA Champions
My portfolio includes an inspiring documentary that I edited as a passion project, showcasing the complete journey of the Toronto Raptors organization. This compelling documentary takes viewers on an emotional ride, chronicling the team's humble beginnings as an NBA expansion franchise to their triumphant ascent as NBA champions. Through meticulous editing and storytelling, the documentary captures the team's struggles, triumphs, and the unwavering spirit of their dedicated fanbase. It serves as a testament to my skill in crafting compelling narratives and capturing the essence of a sports organization's remarkable evolution.
SHOCKED THE WORLD: The Untold Story Of Collin Shick
In my portfolio, I take pride in showcasing the inaugural episode of "Selkirk TV Originals," a groundbreaking documentary series I pioneered for Selkirk Sport and Selkirk TV. This captivating episode dives into the incredible journey of pickleball professional Collin Shick and his remarkable Cinderella run at the PPA Tour Florida Open. Through compelling storytelling and expertly crafted visuals, the episode captures the highs and lows of Collin's journey, his dedication to the sport, and the unwavering support of the Selkirk community. It stands as a testament to my ability to create engaging and authentic content that shines a spotlight on extraordinary athletes and their pursuit of excellence in the world of pickleball.
SOCIAL MEDIA PORTFOLIO
My portfolio showcases a diverse collection of short-form videos specifically created for social media platforms. These videos exemplify my ability to engage audiences with captivating content tailored to the fast-paced and dynamic nature of social media. From eye-catching promotional videos to engaging product demos, each video is carefully crafted to maximize impact within the constraints of the platform. With a keen understanding of social media trends and storytelling techniques, my portfolio demonstrates my proficiency in creating compelling visuals, concise messaging, and immersive experiences that effectively connect with viewers and drive engagement on various social media platforms.
PHOTOGRAPHY PORTFOLIO
My portfolio is a captivating collection that showcases my prowess in sports photography. With a keen eye for capturing the essence of athletic moments, I have skillfully documented various sports events, capturing the intensity, passion, and raw emotions of athletes in action. From breathtaking shots of soaring basketball players to freeze-framed moments of triumph on the soccer field, my sports photography work reflects a deep understanding of the dynamics and nuances of each sport. Through expert composition, impeccable timing, and a knack for capturing decisive moments, my portfolio highlights my ability to immortalize the energy and spirit of sports through stunning visuals. Each photograph tells a unique story, providing viewers with a front-row seat to the exhilarating world of sports.
