Hello there! My name is Cooper Deck 🤝

I'm a forward-thinking, results-driven professional specializing in media and content marketing. Armed with a Bachelor's in Journalism from The Pennsylvania State University and a Master's in Business Administration with a focus on Entrepreneurship from Utica University, I bring to the table an eclectic mix of creativity, strategic thinking, and leadership skills.

My journey in content marketing started during my tenure as a Graduate Assistant at Utica University, where I led media relations, social media, and website content management for the University's Athletics. Managing sports information for 29 teams, I became the go-to source for game coverage, press releases, and the effective promotion of events and achievements.

Subsequently, I joined the Utica Blue Sox, Perfect Game Collegiate Baseball League as Director of Communications. Here, I successfully executed content marketing strategies across multiple platforms, amplifying the brand's visibility and strengthening its image. As a natural progression, I took on the role of General Manager, providing organizational leadership and driving growth through meticulous marketing and operations management.

In April 2021, I embarked on an exciting venture with Selkirk Sport – a step that allowed me to delve deeper into my passion for content and media management. As Selkirk TV's first Content Manager, I launched the world's first pickleball live streaming and on-demand content app, managing everything from content creation and production to designing artwork for new shows.

My performance led to a promotion to Media & Content Manager, and subsequently, Senior Media & Content Marketing Manager. I expanded Selkirk's marketing department, introducing process optimizations and AI implementations that significantly improved marketing efficiency. My creative storytelling and strategic content marketing amplified Selkirk's brand voice and propelled its social media reach.

I spearheaded the development of original show programming for Selkirk TV, overseeing all stages of production. My strategic efforts led to enhancing brand visibility and boosting revenue through the allocation of brand commercials for major national television deals.

In my current role, I lead dynamic teams and direct comprehensive content marketing strategies across all digital platforms, ensuring a seamless user experience and consistent brand messaging. My commitment to data-driven decision-making and fostering a collaborative work environment has been instrumental in driving tangible results for the brand.

Over the years, my experience has equipped me to seamlessly adapt in a fast-paced, evolving digital landscape. My passion lies in leveraging innovative strategies to connect with audiences and deliver engaging, high-quality content. I believe that storytelling, when done right, has the power to transform a brand's presence in the digital realm, and I strive to make this belief a reality for the organizations I am part of.